خانه Brands FilA’s brand of the most popular brands

FilA’s brand of the most popular brands

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fila

The Fila brand, one of the most popular sportswear brands in the world, was founded by the Fila Brothers in Italy. This brand has a popularity among tennis players and basketball players. Since 2007, ownership of this holding has been delegated to South Korea’s Fila. The management of the holding of the Fila is under the control of Yun Sueon.

The Fila brand, the South Korean brand name for Fidel’s products, is one of the most popular and most popular sportswear brands in the world. Managing Director is Gene Yoon, and is headquartered at Fila Holding in Seoul, South Korea.

fila
fila

fila brand history

In 1911, the brothers of Fila in a small town in Italy (Biella) set up a fabric factory for locals. Fila’s brothers never thought that one day the fabrics would become one of the most famous sports brands in the world.

The brethren of Fila wanted to produce fine quality fabrics for local people. In 1923, the Fila brothers began to produce quality knitwear; firstly, Fill’s knitwear was renowned in Beaula, but at the very least its products became famous throughout Italy. This year, they officially signed the Filla brand.

In 1942, Fila merged with Fratelli Fila, and by 1972 it had gained many successes, reaching over a billion Lyres this year, with more than 250 employees.

fila
fila

The unique success of Fila is due to Enrico Fracio. He was elected director of the company in 1968. In order to compete with Nike and Reebok brands, she focuses on her work on shoes and sportswear. Enrico was Managing Director of Fila until 1979. The Fila brand is the first sports brand to support tennis players. With the support of Bjorn Borg, Fila has achieved worldwide reputation. Borg won 11 titles by wearing fila clothes.

The brethren of Filla wanted to produce fine quality fabrics for local people. In 1923, the Fila brothers began to produce quality knitwear; firstly, Fill’s knitwear was renowned in Beaula, but at the very least its products became famous throughout Italy. This year, they officially signed the Fila brand.

In 1942, Fila merged with Fratelli Fila, and by 1972 it had gained many successes, reaching over a billion Lyres this year, with more than 250 employees.

In the 1980, 80% of the Fill shares were purchased by the Italian textile company SNIA BPD. Fila succeeded in the 80’s, but at the end of the decade he was in crisis due to some economic and managerial mistakes. To overcome this crisis, SNIA BPD re-elected Enrique Fracias as Managing Director of Fila. Frachai could get Fila out of the crisis by the end of the 1980.

fila
fila

In 1994, the professional American basketball league (NBA American League) Grant Hill participated in the Fila shoes at the 1994 Basketball World Cup. He was chosen as the best player in the tournament, with this Hill success, people grew up in felayer basketball shoes. The fame made the production of the Fila shoes rising, with the brand’s shoes supplying 14% of the annual sales in 1990 to 60% in 1995.

Fila’s support for Alberto Tom ba The Italian national skier in the 90’s began the fierce competition with Nike and Reebok. Fill’s reputation is not only due to the production of sports shoes, but also because of the use of color and art in tennis wear sportswear that draws their uniforms out. In the 1990s, Fila began producing sportswear for other sports such as football, baseball.

At the end of the 1990, Fell’s financial problems were re-emerging, largely due to Fell’s failures in US markets.

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